Retail chain Macy’s and its subsidiary chain Bloomingdale’s have announced this week that they will stop selling all fur garments by February 2021. As per a news release the new no fur policy includes all private brands owned by both the chains and also private brands sold by brand partners. Fur will also not be sold at its off-price stores and also The Outlet owned by Bloomingdale’s and Backstage owned by Macy’s. The firm stated that it will close its chain called Fur Vaults and Salons that offer repairs, storage and alteration of old furn. But it will continue to sell ethically sourced animal hide products that shoppers can buy from its outlets like Ugg Boots. This step is similar to procedures adopted by other large brands like Chanel, Versace, Armani, Gucci and others to phase out animal fur from their lines.
Now fashion brands are moving towards vegan leather and faux fur as consumers are adopting eco-friendly brands that are also cruelty free. California was the first state to ban sale of animal fur products while San Francisco and Los Angeles voted to ban fur sales last year. Speaking about the initiative Jeff Gennette, the chairman and CEO of Macy stated that they have been following consumer trends and brand sales and also listening to consumers’ objections to fur and researching fur alternatives.
President and CEO of Humane Society of United States Kitty Block stated that this announcement is in line with views of common consumers in the market which should be followed by other retailers too. The organization has been meeting with Macy’s over last couple of years to urge them to drop fur sales. While some animal rights activists hailed the move by Macy’s some analysts stated that it was just a way of closing down a business model that was no longer viable for the company.