Allbirds co-CEO, Tim Brown, revealed that the company is set to open 20 new stores in the upcoming year. The company currently has 14 stores.Most of the new stores will be opened in the USA itself. However, some of them will be in China, the UK, and New Zealand also.
The business started as e-commerce from Silicon Valley. But from last year, they began to open up stores for the convenience of the customers. Now, customers can try the products before buying them.
The popularity of environment-friendly wool sneakers has skyrocketed since the introduction of the stores. Brown said that they remain excited about their new mode of business.
Along with Allbirds, Warby Parker, Everlane, etc. have also taken the same route to success. These businesses had grown through social media and other internet marketing techniques.
Recently, the giant in e-commerce, Amazon, was accused of stealing the design of a shoe from Allbirds. When asked to comment on the issues, Tim Brown replied that such kind of competition would not affect the growth of his company. The only thing that they are concerned about is the innovation that they bring to their design.
He acknowledged that the market for footwear is very competitive. Every year, on average, 20 billion pairs of shoes are made globally. In that comparison, the Allbirds Company is tiny. Brown believes that they have the potential to grow to extreme heights.
He emphasized on bringing innovation and excellent products to the market. The expansion to the retail stores is just a part of the development on a bigger scale. But the core of the company remains to be its material, methods, and products.
Although they are planning on expansion, the possibility of an IPO is denied. At the moment, the company is entirely focused on the execution and growth of the company.